Innovation can come from many different directions and so we need a variety of tools to help us search in systematic fashion.  After all we have only limited resources so we need to manage this ‘treasure hunt’ wisely!  Amongst the tools we might use to help explore innovation space are:

 

The 4Ps innovation compass

 

Competitiveness profiling

 

Benchmarking

 

Value curves

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Process mapping

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Recombinant innovation

 

Jobs to be done/ outcome driven innovation

 

Ten types of innovation